Digital financial services for consumers in Sweden
Qliro is the leading fintech company in operating in the Nordics countries that offers flexible payment solutions for e-commerce merchants, favorable savings accounts (deposits) and loans (lending) for consumers.
Qliro has 2.1 million active customers.
I was a Product Designer leading the Loans and Savings financial products on mobile and web, as well as the overall web platform in the B2C space. Briefly about my role and achievements:
• Designed end-to-end user flows to validate and improve product offerings for customers that are in a need to borrow money or would like to make savings.
• Worked in a close collaboration with the product, engineering, marketing, analytics, customer support and other teams.
• Together with the team designed Qliro mobile app that was ranked #1 in App Store after the launch.
• Did interactive prototypes of new features for user testing and validation.
• Led the design of a web service for Qliro customers, from the concept until the launch on the market.
• Conducted user interviews & testing sessions, A/B tests.
• Together with the design team ran the rebranding of the company.
• Supported the front-end team with the design implementation.
• Together with the team managed to grow the loan book by 39% comparing to the previous financial year.
In order to validate a new loan application flow we conducted a user testing with 10 people that have characteristics of our target audience.
I was responsible for the market and user research, building an interactive prototype for testing, analysing and presenting results.
As a part of the design process I defined user journeys and specifications for various product features.
Depending on a task I was building prototypes of different fidelity level.
For interactive prototypes I was using tools like Marvel, ProtoPie, Figma, or built fully functional ones by coding in Framer.
After the application release in February 2020 it became the #1 on App Store under the financial apps category in Sweden.
